Instagram in 2023: Is It Still Relevant for Creators and Businesses? Instagram in 2023: Is It Still Relevant for Creators and Businesses?

Instagram in 2023: Is It Still Relevant for Creators and Businesses?

The world of social media is constantly changing, and staying up to date with the latest trends and features can be a challenge. In this ever-evolving landscape, it's essential for creators and businesses to adapt their approach and utilise the platforms that offer the most value to their brand.

As we move into 2023, Instagram has undergone numerous changes, both in terms of its algorithm and its features. However, despite the emergence of new competitors such as TikTok and BeReal, Instagram remains a dominant force in the world of visual content.

One of the key factors that make Instagram so valuable to creators and businesses is its algorithm. Instagram's algorithm takes into account a variety of factors to determine what content to show to users, including engagement, relevance, and timeliness. This means that creators and businesses need to focus on creating high-quality content that engages their audience and encourages interaction with the content.

Despite the rise of TikTok and BeReal, Instagram continues to offer a variety of features that allow creators to showcase their work and connect with their audience. Instagram Stories and Reels offer unique opportunities for creators to engage with their audience and promote their work.

Utilising Reels

One feature that has become increasingly popular on Instagram in recent years is Reels. Reels allows creators to share short-form videos with their audience, and it has become a powerful tool for creators such as photographers, video makers, artists, and influencers.

To make the most of Reels, creators need to create content that aims to educate, entertain, or inform their audience. This content should be aligned with their brand strategy and utilise visual content pillars that focus on specific themes or topics. By doing so, creators can create engaging content that resonates with their audience and drives engagement on the platform.

The Importance of High-Quality Content

High-quality visual content is essential for driving engagement and conversions on Instagram. Whether the traffic comes from Instagram or other sources such as websites or networking, the content should support these channels as a tool. Creators and businesses need to focus on creating high-quality work that aligns with their brand strategy and appeals to their audience. They should also utilise the platform's features, such as hashtags and location tags, to increase visibility and reach.

Instagram remains a relevant and useful platform for creators and businesses in 2023. Despite the rise of new competitors, Instagram offers a variety of features that allow creators to showcase their work and connect with their audience. By utilising Instagram's algorithm, Reels, and high-quality visual content, creators can drive engagement and conversions on the platform. As a York photographer, I can help advise on an Instagram strategy to make the most of this powerful platform. So, if you're a creator or a business looking to take your Instagram presence to the next level, get in touch with me to discuss how I can help.

Hannah Lunn Photography

I am a fashion and beauty photographer based in York, with a passion for creating visually stunning and impactful images for commercial brands.

Elevate your brand and stand out in the fashion and beauty industry with professional photography that sets your digital platforms and marketing collateral apart. From editorial shoots to advertising campaigns, let's work together to bring your vision to life. Check out my portfolio and see the impact that stunning photography can have. Contact me now to discuss your next project and let's make it a success.