Influenced by the industrial, grungy feel of Zavod Studio's factory elements, this aesthetic combines soft beauty with a infusion of Russian brutalism.

What sets this particular aesthetic apart is the delicate balance between the roughness of the industrial elements and the softness of the beauty that is Xenia. It's almost as if the two opposing forces come together to create a perfectly harmonious whole. The interplay between the starkness of the industrial and the softness of the fashion & beauty element in this work creates a visually arresting contrast that is both captivating and mesmerisng.

Moreover, this aesthetic also draws heavily from the Russian brutalist architecture, which is characterised by its rugged and unpolished concrete facades and a focus on functionality rather than aesthetics. The infusion of this brutalist element into the industrial aesthetic adds an extra layer of depth and complexity to the overall design, creating a sense of power and strength that is undeniable.

Published in Scorpio Jin Magazine VOLUME 52 - Issue 3 - VALKYRIE