Perfume commercials have a long history of utilising visuals to convey the unique scent of their products. The sense of smell is strongly tied to memory and emotion, and incorporating it into visual media can enhance the overall experience of the viewer.

In the Flowered Fragments beauty editorial set, we drew inspiration from perfume photography and aimed to create visuals that evoked the sensory experience of fragrance.

Models Ashleigh Millman, Holly Alexander, and Hannah Chapman were chosen to bring the concept to life, showcasing the connection between scent and beauty. The images were carefully crafted to highlight the delicate and ethereal nature of the fragrances, with soft lighting and flowing fabrics. The resulting editorial set is a beautiful fusion of scent and sight, a tribute to the power of fragrance in the world of beauty.